Name
*
First Name
Last Name
Email Address
*
1. When was your current brand identity created (logo, colours, and fonts)? Please pick one.
1 year ago or less
2 years ago
3 years ago
4 years ago
5 years ago
Between 5-10 years ago
Between 11-15 years ago
Over 15 years ago
2. Was your current brand identity created by a professional designer?
Yes, by an experienced designer
Yes, but by someone without much experience
No, I created it myself or used a DIY tool
3. How happy are you with your business right now - its revenue, the clients you’re attracting, and the outlook for growth?
I’m thrilled - everything is on track, and I feel great about the direction my business is heading
I’m mostly happy - things are going well, but I know there’s room for improvement
It’s okay - my business is steady, but I feel like I could be doing better
I’m frustrated - I feel like I’ve hit a wall and don’t know how to move forward
4. When your current branding was created, did you get clear on your vision, mission, goals and positioning as a foundation to this work? And was some research conducted into your ideal client's and your competitors?
Yes and this was documented as part of my brand guidelines
Yes to some extent but my brand guidelines mainly just include visual information
Yes a little bit and I received a sheet which detailed my logo, fonts and colours
No but I did receive a sheet which detailed my logo, fonts and colours
No and I didn't really get any documentation and I'm not sure where all the elements are
5. If you compare your branding to similar businesses in your niche, how does it hold up?
It’s more professional and polished than most
It’s about the same level as others
It’s less professional or polished than others
6. Does your current branding reflect the quality and level of your service or products?
Yes, completely - it matches perfectly
Somewhat - it’s okay, but could represent my business better
No, it feels disconnected or doesn’t reflect my quality
7. How do you feel about sharing your website URL, social media handles, or other materials when someone asks for them?
I’m proud to share them - they represent me well
I share them, but I feel a little hesitant sometimes
I avoid sharing them whenever possible - they don’t feel good enough
8. Do you feel your current branding aligns with your pricing?
Yes, it matches my price point perfectly
Somewhat - it could better reflect my value
No, it feels out of sync with my pricing
9. If someone looked at your website, social media, and other materials, would they recognize them as being part of the same brand?
Yes, everything is consistent and cohesive
Mostly - it’s consistent in some places but not all
No, it’s inconsistent and feels mismatched across platforms
10. What feedback have you received from clients about your presentation (e.g., website, social media, PDFs, packaging)?
Mostly positive - clients compliment it regularly
Mixed - some positive, some negative feedback
No feedback, and I worry it’s not memorable
Mostly negative - clients often critique it
11. How do you personally feel about your current brand identity (logo, colors, and fonts)?
I love it - it suits my business and target audience perfectly
I like some aspects of it, but there are things I’d like to change
It’s okay, but starting to feel limiting or tired
I dislike it, and it’s starting to cause problems
I hate it - it’s completely wrong for my business
12. Is there anything else you would like me to know?
Thank you!
Curious about what working together might be like… “It was about time we refreshed the Be World Class brand and the website. Having worked together on several projects during the past few years, I know two very important things.
Firstly, Lou has done a superb job on all the other projects – book cover design, social media art, etc.
Secondly, I know that Lou is absolutely dedicated to doing a fantastic job. She care’s about the work you do and the clients you work with, and she won’t stop until she has created something that both parties are extremely happy with and proud of. I had complete trust that I’m in safe hands.
I was amazed by the depth of the process, which continually produces such great results.
And I’m always excited to see the end product.Before this process, I just didn’t feel like the website or brand truly reflected the best of me, the business, the clients we work with or the impact we have. I wouldn’t have said I felt “proud” to show off our visual identity… I do now.”
SIMON HARTLEY CEO and Founder of the Be World Class Group, eleven-times author and keynote speaker.