Sports Medicine Partners was founded to provide a joined-up, cohesive service in the assessment, diagnosis, treatment and rehabilitation of musculoskeletal conditions and sports injuries.
They wanted a brand identity which reflected their multi-disciplinary, joined-up approach and also the high level of professionalism and expertise found within their team. Shown is the primary configuration of their logotype.
Reminga by Xavier Dupré was chosen for the logotype for its professional tone but also for its subtle points of difference which give it personality. This was paired with Myriad Pro.
Undoubtedly one of my favourite typefaces, Myriad Pro added an air of modernity and its clean lines perfectly suited their work within the healthcare sector. Taken together with Reminga this created a very versatile typographic palette.
As humans we are fortunate to able to move on land, in the water and through the air. This was taken into account when choosing the colour palette of green and blue. Care was taken to choose clean, fresh shades of both colours (shown here) that were appropriate for my client’s niche. They were paired with black and white which were also used within some of the photography for impact. This helped the colours really pop and this brochure stand out.
Inside the brochure the graphical frames employed on the cover were further developed together with the typography. Changes of typeface, weight, colour and scale were all used to break up the information in a way which made it easier to digest and also create visual interest.
The colour palette was divided between the spreads for a more calming feel. Again changes of colour, scale and weight were used with the typography together with graphical shapes and frames in a consistent style but in varying combinations for visual interest.
The information within the brochure was condensed into a series of A5 flyers which through their use of imagery and copy targeted different groups within my clients target audience; from keen sportsmen and women to people of all ages going about their everyday activities.
Black for impact was used on the front of my clients business cards with a fresher, cleaner feel developed on the reverse and across their stationery. A reverse print was used on letterheads; again to maximise their impact.
Tear off referral pads were created for use within the practice. Care was given to the size and spacing of the type so they were easy to use and highly legible.
My clients also commissioned a portable pull-up banner that could be used for display in the practice entrance but could also be taken to other venues when required. Full use of this format was made with vertical and horizontal type placement for scale and interest. A cross-section of imagery was selected to reflect the breadth of their work and customer base.