Charm Offensive Zine
       
     
Front Cover and Typographic Treatment of the Editor's Note
       
     
The Inaugural In Depth Breakdown
       
     
Print
       
     
Guest Articles
       
     
Use of Humorous Photography
       
     
 The designer wanted to pick up on this visually so relevant but very much tongue in cheek photography was used throughout.
       
     
Charm Offensive Zine
       
     
Charm Offensive Zine

The Charm Offensive Facebook Group was started by Jon Buchan a little over a year ago with the aim of educating its members on the art of developing creative and entertaining lead generation and marketing campaigns. Since then its membership has grown to almost ten thousand members. The subscription only zine accompanies the group giving subscribers access to exclusive content.

Front Cover and Typographic Treatment of the Editor's Note
       
     
Front Cover and Typographic Treatment of the Editor's Note

Jon already had a logotype in place so a strong yet sympathetic typographic palette was developed for the zine. His knowledge of both the creative and commercial sides of the industry and its history inspired the designer to source illustrative imagery from CSA Images.

The Inaugural In Depth Breakdown
       
     
The Inaugural In Depth Breakdown

Each issue features an in depth breakdown. Due to the length of these pieces great care was given to the typography and copy fitting so that it was both highly legible and airy. We wanted readers to be able to refer to this section time and again without feeling like it was hard work to do so.

Print
       
     
Print

Due to it being a short run, the zine was beautifully digitally printed and perfect bound. Print buying was undertaken by the designer.

Guest Articles
       
     
Guest Articles

An on-brand yet individual style was created for each Guest Article.

Use of Humorous Photography
       
     
Use of Humorous Photography

A large part of what makes Jon’s techniques stand out is the way he injects humanity into his campaigns and his writing through the use of a number devices like humour.

 The designer wanted to pick up on this visually so relevant but very much tongue in cheek photography was used throughout.
       
     

The designer wanted to pick up on this visually so relevant but very much tongue in cheek photography was used throughout.