Brand Identity for Australian Investment Property
       
     
The Logotype
       
     
Typography
       
     
Typographic Palette
       
     
Photography
       
     
Print Advertisements
       
     
Investment Pack
       
     
Stationery
       
     
Brand Identity for Australian Investment Property
       
     
Brand Identity for Australian Investment Property

Alternate configuration of the logotype developed for social media and other squarer spaces featuring their boomerang mark.

The Logotype
       
     
The Logotype

Principle configuration of the logotype with boomerang mark showing the two core brand colours. The blue was taken from the landscape and for its connotations of trustworthiness and use within the financial sector. However a point of difference was added through the use of deep burgundy; as a twist on red it added a little fire and confidence into the mix.

Typography
       
     
Typography

Charlotte Sans was chosen for its authoritative tone. Described as a modern roman typeface with unbracketed serifs lending it the formal nature of a serif font but with a modern edge befitting the client.

Typographic Palette
       
     
Typographic Palette

Having three weights Charlotte Sans provided enough tonal variety to keep things interesting visually.

Photography
       
     
Photography

With off-plan developments in some of the most beautiful parts of Australia photographic imagery was selected for its light and warmth. Typography employed changes of scale but was kept clean to allow the imagery to shine. The boomerang was featured in all promotional materials as visual punctuation. Copywriting was undertaken by the designer.

Print Advertisements
       
     
Print Advertisements

One of AIP’s print advertisements showing further development of the typographic palette and boomerang mark. Copywriting was undertaken by the designer.

Investment Pack
       
     
Investment Pack

Prospective investors were given a comprehensive investment pack together with a covering letter and my clients contact details. A die cut A4 folder finished with a spot uv picking out the boomerang mark for impact and durability was created. The internal pocket and closure was also shaped around the boomerang mark. The die was tested and drawn by the designer.

Stationery
       
     
Stationery

Letterheads and business cards were beautifully litho printed. Each folder featured two boomerang corner cuts for my clients to enclose their cards.